Expand your content sharing with Print Friendly and PDF

As bloggers we’re always looking for ways to make our content more friendly, encourage conversation and encouraging distribution of the content to amplify our voice. I recall seeing the Print Friendly plugin for the first time over at Waxing Unlyrical. I thought it was interesting but didn’t connect the dots until yesterday that is.

Why some of your readers will love this plugin

Think for a moment about your less tech savvy readers, the ones who may not even have a Twitter account or won’t bother to click the LinkedIn share because they rarely log in. Or think about the friends and connections of your tech savvy readers that won’t want content delivered anywhere but the old tried and true – Email. This is where the true power of Print Friendly lies. In this video I demonstrate how the plugin works and describe in more detail why I think it is great for the web 1.0/Email crowd.

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Thumbnail tips and tricks for posts with embedded video (Video)

I was writing a post about the importance of including images in posts with embedded video’s recently and discovered a great little “hack” to hide said images so that only the thumbnail would show up when shared. This post is the result of that discovery, it solved a long standing issue that I had with video only posts. If you also had come across this issue the video tutorial in particular will be very valuable. There is actually a hidden image immediately after this paragraph, view the page source if you want to see it or watch the video to see how it was done.Correct Thumbnail Rendering "Hidden" Image

The problem with embedded video posts

Posts with only embedded video and no pictures do not display as nicely when shared on Facebook, Linked In and other similar sites.  For example, when I share a post without an actual image included, these are my thumbnail choices:

Image Choices

None of these are appropriate in most cases as they do not represent what I am posting about. The thumbnail should represent what the post is about, here is a good example:

Shonali Burke 2 Yr Anniversary of Waxing UnlyricalIn the example above the image represents the 2 Year Anniversary of Waxing Unlyrical (Shonali – that’s 3 days in a row, inside joke sorry readers). With the two candles you really get the gist of what the post is about before reading it, the image ties in perfectly with the title and what the post is about. The example above is clean and professional.

The solution is simple – an appropriate but hidden image, this video will show you how you do it:

Freezing my butt off in “Sunny” California (Video)

I noticed my Youtube channel was feeling a little neglected so I took the camera outside and put this together. Checking in and wishing everyone a happy Thanksgiving. Did you get enough family, friends, food and fun?

Uses of the Quick Page/Post Redirect Plugin for WordPress (Video)

Whenever we post things on a website the search engines index the page based on the address of that content. What happens if you move it? People will no longer be able to access it using your old link and the search engines will start fresh with the new page once (if?) they find it. This video shows you how you can use the Quick Page/Post Redirect to prevent losing referring traffic when you rename a permalink in WordPress. This plugin also has a number of great other uses, in fact I demonstrate how it was used to redirect old links from my Joomla based website to a WordPress based revision of the site as well. Don’t lose your SEO juice when you make changes, let your content be found.

Helping friends and Building Influence with Paper.li

Recently I noticed I was featured in a paper.li daily by @morgaine. I went and checked it out, thought it was a pretty interesting site. Being the web 2.0/Social Media tinkerer that I am I could not help myself so I created an account and started playing around with my own dailies. I found some extremely beneficial aspects to the service but I am going to focus on 2 of them for now:

  1. Helping Friends
  2. Building Influence

Joe Hackman Daily on paper.li

Helping Friends

Since your paper.li papers can be about lists, people or hashtags – there is great opportunity to help people. How is that you ask? Well if I make a Joe Hackman daily, it will feature my tweets and the tweets of my followers to generate the article content, videos, etc for the feature. Being mentioned in a daily, or anything, is almost always good for a Twitter user (unless someone is complaining about you!). The other thing it does is build back-links to your sources articles and blogs. We all want to be found, being linked to will benefit your sources SEO. When you start to think through the list feature, hashtags, etc, you start to understand how there are many ways to help your friends achieve the mentions and back-links for better SEO.

Building Influence

This point is fairly simple, people like to be featured in your paper for the reasons above and for another important reason. It is great to have your content recognized and shared. In this case you will receive recognition for following others. How? By following anyone on Twitter they have a chance to be featured on your paper, if they are feature and they actually are paying attention they are likely to appreciate it. This means that if you produce a paper.li your sources on Twitter are more likely to be recognized and recognize you. That is influence. Of course you could also record a cool video and write about it in your blog then direct people to read about it. I think that might add a bit of influence as well.

Be sure to watch the video for additional tips and subscribe to my Youtube Channel if you enjoyed this post. I’d also love to hear your tips about how to utilize paper.li.

Donating my 40th Birthday to Charity #40thpledge (Video)

I’ve thought of a lot of things to do for my upcoming 40th Birthday this Saturday, here are a few of the ideas I had:

  1. Houseboat trip with family/friends.
  2. Trip to Vegas trip.
  3. Traditional Birthday party w/ family friends.

Each idea had its perks and this is a pretty major birthday for me, but today I had an idea while driving on highway 24 west bound towards downtown Oakland. I was thinking about the Vegas trip idea and listening to Counting Crows “Carriage” cranked up and I caught a view of the bay bridge, San Francisco and fog seemingly stalled at the edge of the SF skyline. I was feeling exceptionally grateful and fortunate for my life, family and “where I am at” and thought a trip to Vegas while fun lacked the kind of meaning that I want my this coming chapter of my life to have. The idea that popped into my head was donating my birthday to charity.

How do you donate your birthday?

I know it sounds like a strange idea, but the next step for me was thinking about all the projects my Rotary Club, District and PR group have that I could work on. I also thought about the blogs, websites and Facebook pages that all sorts of local non-profits that I’ve supported, helped or been exposed to over the past couple of years. More importantly I thought about the volunteer opportunities that might exist to donate some time to help others.

Action Plan

The plan involves 4 steps:

  1. Write a blog article to point the potential benefactors to.
  2. Compile a list of potential benefactors and their Email addresses.
  3. Compose a message to the potential benefactors.
  4. Compose a list of things that I will do if no-one has hands on opportunities or requests.

Steps 1 to 3 being done offline or already complete, that left me with a list of things to do if no-one has hands on opportunities or requests.

Default Go-to Activity List

  1. Setup some scheduled blog posts and tweets about the charities.
  2. Spend some time working on Rotary related websites.

Kind of a short list, but it’s also an ambitious list by itself. If you’re interested in following the effort I will tag everything I do with #40thpledge so you can search via Twitter, Google or even as a Tag on this blog.

Update 8/29/2010 – One of my friends over at Amplify.com was asking me about updates on this effort. Here is how my day went (quick summary I want to record a video later)

  1. Many of the 11 non profits responded, 2 of them had tasks for me for Saturday.
  2. One task was to talk to husband of the founder of the Booker T. Washington Empowerment Network about using Social Media (Youtube and Facebook mostly).
  3. Another task was to help Sonrise Equestrian Foundation with Ranch Cleanup.
  4. Since this was only part of the day I planned to work on a website for Rotary in the Valley, a group of 6 Rotary clubs regional effort.

Booker T. Washington Empowerment Network

I spoke with Anthony on my drive to Sonrise Equestrian. We discussed how to use the Facebook pages, Causes and some best practices for Facebook and Youtube. Anthony is pretty sharp he knew the right questions to ask and I am confident that he will be able to effectively execute. If not I’m prepared to advise them on an ongoing basis.

Sonrise Equestrian Foundation

The founder of this wonderful organization is Melanie Burke, after she spoke at my Rotary Club earlier this year I invited her to be on my Podcast. You can listen to that interview here. I spent 4 hours at the Charles Wilhelm Training Center – the ranch that hosts Sonrise. I was teamed up with a few other volunteeers carting in broken down asphalt into the back yards of the horse stables. The challenge with this job involved clearing the thresholds and the stuff is heavy and difficult to spread. I learned it helps with drainage in the rainy months. We also repaired one of the stables with some plywood sheets. Evidently sometimes horses lay down too close to one side of the stall and don’t realize they can just roll over so they panic and kick the heck out of the wall. Wow I would not want to be anywhere near that when it was occurring. My time working with the Sonrise volunteers was the highlight of my day. She has a very supportive group of people that help her, and when you meet Melanie or hear her story you will probably understand why.

Rotary in the Valley

Since I was out of requested tasks to do I looked at where I could have the most impact using my skills. I can navigate my way around WordPress fairly well and there was a site that needed to be built for Rotary in the Valley. It is still a work in progress but you can check it out here. This site is a team effort of the 6 San Ramon Valley Rotary club’s PR chairs. I happen to the PR chair for the Danville/Sycamore Valley Rotary for the 2010-2011 year. Our fearless leader is none other than THE Bill Randall, our District 5160 PR Chair and Alamo Rotary past president. Bill drives the bus and we all do our best to support his efforts. Rotary is very important to me and the benefactor of the majority of my community service outreach time.

Summary

Ultimately I do what I do for my benefit, but I am always thinking about my son and the importance of setting an example for him. I learned about the importance of serving others through my mother. She used to bring me and my other siblings to visit elderly people in the local convalescent hospital. I know she also volunteered throughout her life and the things I do know about probably only scratch the surface. My mom passed away 10 years ago and I suppose for me being able to give back and follow in her footsteps to some degree is really a celebration of her good example. I hope as a result that this has somehow inspired you.

Act as if what you do makes a difference. It does. ~William James

Google Steps up Email Marketing Efforts

I noted a very significant event in the form of an Email from Google encouraging me to “focus more on analytics, less on IT hassles” this morning. As an Analytics customer they used that as an opportunity to send the first of it’s kind marketing Email. Obviously Google is ready to challenge and market their services more aggressively at this point.

I cannot help but wonder if this is the tip of the iceberg in a larger campaign to push additional services to individuals and firms that are using many of Google’s free tools. What are your thoughts?

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New Thank a Soldier Video Release

The Thank a Soldier cause on Facebook released a new video this morning. For those of you who are not familiar with this group they solicit the community for videos and images showing support for our troops then compile them into Youtube videos. The result is some really great videos that are intended to lift the spirits of our troops.

Here is another example of one of their “Gratitude Project” videos:

Check out their Youtube Channel for more similar videos.

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Quick Posting Primer (Video) for WordPress Newbies

I created this Screen Cast to help one of my customers with posting to WordPress and thought it might be useful for some of my readers or their friends.

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Premium Youtube Access for Non Profits

Did you know that your 503(c) or similar non-profit can receive for no fee premium YouTube services? The service includes a number of very beneficial features including:

  • Premium branding
  • Increased upload capacity
  • Special Channel listings
  • Video Volunteer posting