Why I need more Female Subscribers (Video)

If you’ve followed me for a while you probably now I am sort of a throw everything at the wall and see what sticks kind of guy when it comes to web 2.0 and social media. I’ve tried all kinds of different services, honestly I’ve lost track. I only stick to the ones that seem worth continuing. One of my long term commitments has been YouTube.

One of the really nice things about Youtube is the Insights module, you can really see a lot of information including:

  • Total views of all of your videos
  • Date ranges of views
  • Where geographically your videos are most popular
  • Which videos are getting the line share of views
  • How long your videos keep peoples attention
  • A nice “at a glance” graph of recent days views
  • Demographics of your viewers
  • Where your viewers discover your videos
  • Engagement or which videos are most commented on
  • Subscription figures

That is a long list and it’s not even complete, for purposes of this article I am going to focus on demographics. Specifically Joesgonesocial needs women. What? Just look:

Joesgonesocial on Youtube Demographics

11% Female?

Come on ladies, can you help me out here? Joking aside it makes sense. My most popular posts are about Windows 7 and Android apps:

Joesgonesocial Techie Videos

This is not to say that women don’t like those things, but I think in general they are more guy friendly. In my defense I have seen the female % go as high as 38% a few times, this number was so low that it compelled me to blog about it and grovel a bit. I am hoping with some of my female readers help I can turn that sinking ship around, what do you say ladies?

Here is a screen cast I recorded on Insights while putting this article together.

Has Hell Frozen Over?

Not long ago we were reading how Mozilla Firefox had more exploits than Internet Explorer and today I am prepared to go out on a limb and recommend a point release of a Microsoft Operating system. What the heck is going on in Redmond? What happened to our churn the product out and let the customers find the bugs then patch the frequent security issues 2 months after they hit the wild company we grew to love? Apparently they have been listening to feedback and have made unprecedented improvements in product quality and security maybe we should send them a thank you card. Wait a minute, before we decide who we should thank, let’s look at some of the motivation that is driving the changes – namely competition. Apple has put up a very strong showing with their industry standard design and solid performance. This has created market share for them at a very fast pace. Google and Microsoft are also heating up the competition in a number of areas but perhaps most importantly the operating system arena with the upcoming Google Chrome Operating system. So before you mail your thank you card to Redmond, let’s remember that without strong competition they would not have been quite as anxious to improve their products.

Now on to the substance, Windows 7 is ready for Business

We skipped Vista, don’t get me wrong we used it and we knew it but we did not advise any of our customers to use Vista at any point of the product cycle. In fact we made efforts to have them avoid it, basically advising our customers that Windows XP was the way to go for business. That has all changed thanks to the fantastic work that Microsoft has put into making the point release of Windows 7 my favorite operating system ever. Yes I am excited about Microsoft product again, it’s been a long time but I am grateful because I’ve had a love/hate relationship with them for years. My relationship with Microsoft has had its ups and downs:

• DOS was ok.
• Windows 3.x was ok.
• Windows NT (3.x) was ok.
• Windows NT (4) was ok.
• Windows 95 loved it.
• Windows 98 was ok.
• Windows ME hated it!
• Windows 2000 loved it.
• Windows XP mostly loved it.
• Windows Vista mostly hated it.
• Windows 7 Love it!

So as you can see, without getting into disasters like Bob, or the security lapses, etc, the ups and downs I’ve experienced with Microsoft Operating systems have been significant. Please don’t tell Balmer that I like Windows 7, I want them to continue to think like they have been since they started working on Windows 7. Let’s let this be our secret.