Efficiency is the essential 21st Century Skill

You’ve probably heard the term sustainability thrown around a lot recently. It’s for good reason, we see evidence everywhere that businesses, governments, educational systems, laws, and everything else under the sun has to be able to survive the tests of time. There is no such thing as “too big to fail” just look back in history and we’ve seen Empires collapse under their own weight. At the end of the day, it doesn’t matter how great you think you are, if you aren’t prepared to sustain whatever you are doing it won’t last forever. Knowing that we need to be sustainable and actually functioning in a sustainable fashion are totally different things.

Be careful what you ask for

It’s time for every individual, business, political party, interest group, etc. to think long and hard about what they are asking for. If you are thinking today that someone else is going to rescue you, think again. At best they will delay the inevitable.

A society of individuals that aren’t taught to sustain themselves will fail.

Who doesn’t love the idea of a social service? I believe it is part of human nature to want to care for each other. I would even go so far as to argue that life without caring and serving others is probably not life worth living. Sometimes really caring though is asking for the right things, sustainable things, like teaching people that they matter and can stand on their own. Mentoring kids, especially those in difficult situations is one way you can really do this.

Never pass up a chance to tell a young person that they can do anything they set their mind to do.

Why Efficiency is the essential 21st Century Skill

We don’t have the luxury of excessive budgets to pay for inefficiencies and blow money on things that don’t work, the party is over and we just got the bill. Today we all have to emphasize the reality that we have to do more with less. With our debt piling up and our social systems strained to a breaking point there is only one real answer to the crisis – doing more with less while also being mindful of what we ask for.

3 Years ago my company leased an entire rack at a co-location facility to the tune of $900 per month. Today I rely on companies that leverage resources in a much more sustainable and efficient way to provide those services. The co-location facility has to do without my business, and so does the staff that is no longer needed to operate it, but in hindsight it would be pointless to place my business in the precarious and un-competitive position to support that co-location facility and the staff to operate it. This could easily be looked at by many as “killing jobs” but if my company goes under I’ll be out there competing for a new one.

The old way was not sustainable, the new way is and in the future it is my responsibility to ensure that it stays that way.

Opportunity is everywhere

Human beings have adapted to survive some incredibly challenging environments. We’ve launched successful business ventures during economic crisis’s including the Great Depression. We’ve huddled together to survive unimaginable natural disasters and hardships including horrific wars and genocides. Today you don’t have to look too far to see an incredible amount of energy being exerted, people are angry, they are fed up, many appear desperate and I think many of us are yearning for something I know that I am. What am I yearning for?

I yearn most for people to seize the opportunity to work together to solve the problems we face, instead of blaming others for them.

What do you yearn most for?

Monitor any Facebook Page for Posts, Comments and Content

As someone who manages and participates on a number of Facebook Pages, I have always wondered why Facebook does not give us the means to monitor user activity on pages such as posts and comments. Until recently I used a Google Reader entry that uses Feed My Inbox to deliver this content from other pages, but I’ve been stuck with manual visits for user comments and posts. Earlier this week I saw a wall post from my Friend Shonali that pointed to the Facebook Page Alert App SmackDown. The authors statement really sums up which app was worth even trying:

All I’ll say about Hyper Alerts is this: it is THE BEST THING EVER. It’s free and sends you real-time updates when people post AND comment on your posts. I’ve been managing Facebook Pages for two and a half years and I’m telling you right now, the past week since I’ve started using Hyper Alerts, have been a freakin’ cake walk. – Maggie at Mizzinformation.com

That was the kind of reference that I can appreciate, so I tried the app out. Since using it I have been anxiously awaiting the opportunity to share how much butt it kicks to anyone who does not want to constantly “spot check” pages for updated content, comments and posts. You all know who you are, you are the ones who are getting excited right now.

How to use Hyperalerts

Using Hyperalerts is extremely simple, you navigate to their site and setup an account. Once your account is created you are able to add alerts. I started by adding what was the most critical page for me to monitor, my businesses Facebook page. While creating the alert you are able to choose how frequently you will receive alerts and what type of content you will receive alerts about. The user interface is very simple, but I will of course be happy to provide a video tutorial for anyone who’d like a little extra help. For demonstration purposes I setup a second alert for my Rotary Club’s Facebook page, because unless I am posting something there I don’t want to visit it unless I know there is something to comment on (or delete if someone has spammed the wall, though this is becoming less common). My alerts are now setup, this is what the page looks like where I can edit them or add more:

hyperalerts edit screen

Now that the alerts are in place I receive notices when the criteria I have setup are met. This saves me from those periodic “spot checks” that I was doing previously. Now that it is setup there is nothing else required. Here is an example of an alert:

Hyperalerts Email Notice

Fresh from the idea farm

Since this program uses Email and you can monitor essentially any Facebook page, it could easily be used in to achieve some heavy lifting. In conjunction with an Email list you could distribute content notices to a number of users. For example, with a club you might be a part of you could with a little tinkering allow the entire club to receive notices when a particular page had been updated. Or you could even have alerts from your businesses (or a customers, competitors?) page go to a team of people who are at the ready to respond. You could also feed the notices into a system that creates tickets for a team to assign and respond. These are little hacks that might make this already powerful and useful application even more so. Do you have any other suggestions?

Update: 2/5/2011 – Hyper Alerts just got easier!

I was pleased when I logged in to Hyper Alerts today to notice a new button “Add alert from your Facebook user” this makes adding alerts so much easier. Nice to see great changes so soon!

Add alert from Facebook user

Update: 2/11/2012 – Facebook Pages now do alerts but they stink

Facebook included an alerting function with their big changes to Pages but it is not very user friendly. I still strongly recommend Hyper Alerts.

Joe’s Idea Farm – Proposing a new Web 2.0 Idea

The Idea in a Nutshell

It is a simple idea, I promise. You propose changes to any website, the intermediary website will allow commentary and a preview of what the proposed changes would look like. That content can then be used by the target of the proposed changes.

An Example

For example, let’s say you visit a blog and you read an article and really like it but have ideas how it can be improved. If you provide proofing services this could be career oriented outreach. You use the browser add on for the proposing website and it brings you to an editable version of the page. You make the changes you would like to “propose” then tweet it out to Twitterverse, Share via Facebook, clip via Amplify, etc. The blog owner may notice a trackback, a google alert or some analytics data. They can organically discover the modified version of the article. They can even grab the proposed changes and insert them in the blog, preferably including some citation to the individual that modified the content. This could be enforced via some type of embed option. There could be a social network built out of the proposing website, voting on the best changes, recognition, prizes and awards.

Provide input

Now that I’ve shared the root idea, would you like to propose features to improve this idea? Or maybe you want to ship me chests full of money, armies of interns and great advisers to try it out, either way I’d love to hear your thoughts.

A 2 Dollar Communications Solution

Update 9/3/2010 The title of this article has changed, it was crowd sourced on Amplify.com and via comments on the post. The winner is “A 2 Dollar Communications Solution” which was inspired by @mediacollective and finalized by @mistrtim. I want to give a special thank you to the Amplify community for their participation in this effort. Please check out the entire thread if you want to see how engaging and helpful they were! Below is the original post:


The Thinking Man is pondering a title for this post.Today was a crazy day, even for a Monday. Monday’s can be a little challenging you never know what can go wrong with technology over the weekend. People arrive to their businesses to discover that one of their computers won’t power on, or perhaps there was a sustained power outage and something isn’t working. Typically for that reason I don’t schedule appointments on Monday, they sort of schedule themselves. Today was an exception, I had 2 things scheduled – a meeting with a new prospect at 11:00AM and an Amplify.com community chat podcast at 1:00PM.

When I got to my desk at 7:45AM I noted that extra issue #1 had already arrived via Email, within 10 minutes I was on the phone with one of my clients about a computer that had been moved and was not quite functioning right. By a little after 8AM the immediate issue was resolved but I had added another stop to my day for 10AM. By 9AM I received a call from another client, evidently one of their machines did not check in to work. I now had zero time windows long enough between 10AM and 2:30PM to run to Oakland to see to this latest issue. While in route to my 10AM I called to confirm the Amplify.com community chat with Eric Goldstein, thank goodness Eric wanted to postpone – there were big changes due out Thursday and we rescheduled the chat to Thursday afternoon. The next couple of hours were just a flurry of activity. By the time I realized I had to notify everyone on Amplify, Plancast and Blogtalkradio of the change I was sitting in line for a quick on the go lunch at Burger King.

Being the IT tech guy that I am I hopped out of my car and grabbed my backpack out of the trunk and set it on the passenger side floor of my car. I pulled out my small netbook, a USB cable and made sure my Droid Phone was handy. With my laptop tethered to my Droid phone I powered it up. My passenger seat was not the best desk but it would have to do. After jostling around while still inching forward in the drive through line I managed to type in my super complex password.

“Warning …. Low Battery Life…..”

Oh snap, you’ve got to be kidding me. I would have to find an alternate solution. While driving on the 680 Corridor I did a voice search on my Droid for a Peet’s coffee, why Peet’s? Because their wifi doesn’t require a login, just a simple code that is provided by the cashier. I have not tested Starbuck’s since they went free wifi, so it may work the same way. Didn’t find a local Peet’s that way, so I tried Panera Bread. Same story. Finally while driving through LaMorinda I used the Places app and chose Coffee Houses. There’s a Peet’s! Thank goodness Honda’s let you plug stuff into the Navigation while driving, I pulled off the freeway and had the address set before I got to the stoplight. It was right around the corner – Score 1 Location Based Search.

Needless to say Peet’s was a welcome environment I was able to plug-in and get all the updates put into place and quickly get back on the road. It cost me $2.00 for a coffee that I didn’t need but I thought to myself as I was driving down the road I could always buy a shirt that says “Powered by Caffeine”.

Interview Sean Kennedy Good News in Oakland (Podcast)

Tonight I interviewed Sean Kennedy and Stephanie Geter on Blogtalkradio. It was inspiring to hear about all the positive things that are going on every day in Oakland, CA. Sean is the Executive Producer for Good News in Oakland. He is also highly recognized in the community in his role as Co-Chair of the City of Oakland Cultural Affairs Commission and for his innovative internet based TV network, “Good News In Oakland.”

You can check out Good News on Youtube or visit their Facebook page.

Listen to Joe Hackman on Blog Talk Radio

“The chips can be stacked against you but that doesn’t mean you can’t make it.” – Sean Kennedy

Joe Reviews Thumbtack.com (Video)

I ran across a reference to Thumbtack on Chris Brogans blog earlier today and followed his link to Thumbtack.com. I think it is a really powerful tool for people providing freelance type services but I suppose you could utilize it for other things as well. I recently blogged about On the Fly Expertise connections and consider it a related subject. Please let me know what you think via comments.

Interview Diane Rayfield Harp Social (Podcast)

Tonight I interviewed Diane Rayfield of Harp Social on Blogtalkradio. I invited Diane because I wanted to integrate more social media related guests into my podcast. Diane is the founder and CEO of Harp Social where she leads a team of social media, SEO and online marketing professionals to strategize, manage and evolve integrated online marketing for businesses. I met Diane at Amplify.com a social networking site that I have blogged about frequently. I always enjoy talking social media with people like Diane because I learn from them and the energy is upbeat and inspiring. Diane and I really covered a lot of ground during the interview, but her area of expertise is Strategy, Metrics and Inbound Marketing – “Getting Found”. Here are some highlight areas you can expect to learn more about if you listen to the entire episode:

  1. Location Based Marketing (Yelp, Foursquare and Gowalla)
  2. Monitoring/Metrics (Radian6, Google Alerts, Social Mention and Hootsuite)
  3. Amplify.com
  4. Facebook Pages
  5. Video Marketing (Including Youtube)
  6. Social Media Policies
  7. LinkedIn (Including Answers, Groups)
  8. Search Engine Optimization (SEO)
  9. Turning Point Autism Foundation

Listen

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You can follow Diane on Twitter @dianerayfield or visit harpsocial.com to learn more about her company.

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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Google Steps up Email Marketing Efforts

I noted a very significant event in the form of an Email from Google encouraging me to “focus more on analytics, less on IT hassles” this morning. As an Analytics customer they used that as an opportunity to send the first of it’s kind marketing Email. Obviously Google is ready to challenge and market their services more aggressively at this point.

I cannot help but wonder if this is the tip of the iceberg in a larger campaign to push additional services to individuals and firms that are using many of Google’s free tools. What are your thoughts?

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Twitter New Follower Emails Get a Facelift

I noticed the new Twitter follower Emails got a facelift today and they are actually encourage interaction. I’ve often wondered why the current one was so limited note the lack of any useful links for interaction:

Old Twitter Follower Notice

The new one actually gives you an easier view of the usernames including their own(some people have multiple twitter accounts) and provides some encouraging links at the bottom which is probably the smartest move. Also note the “if you believe <user> is engaging in abusive behavior on Twitter” link:

New Twitter Follower Notice

It was great to see this improvement but I am sure someone at Twitter is thinking “Duh, why didn’t we think of this sooner.”

Lessons in Leadership George Washington 1776

The American Crisis Page One OriginalThere was a point in the American bid for Independence where it appeared that the effort had failed. Washington’s army was stalled across the Delaware from Trenton, New Jersey. As soldiers commissions were running out they were not re-enlisting in the war effort. Washington was losing confidence of politician, citizen and soldier alike. Something had to change, that was certain. On Christmas day George Washington announced to his remaining troops that they would need to prepare. It was bitterly cold and uncertainty swirled about in the minds of the under-supplied, tired and cold soldiers. Washington asked that Thomas Paine’s “American Crisis” be read to the troops, the opening lines are likely to be familiar to many reading this:

“These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph.”

The next day Washington would lead part of the continental army into battle himself for the first time in the revolutionary war. He would also impliment a new bolder tactic, his army would move swiftly and decisively. The objective of the new approach was catching the Hessian garrison off guard across the Delaware River in the battle for Trenton. The plan paid off and the battle resulted in about 1,000 of the 1,500 Hessian garrison being killed, wounded or captured. Most importantly this moment is recognized as an important turning point in the war. Washington restored confidence in his leadership and the effort overall. In fact a few days later a huge portion of his continental army was coming to the end of their commission and Washington would manage to convince half of them to stay the course and re-enlist. News of the Battle of Trenton would travel fast and many more citizens would enlist as a result. Here are Washington’s words he used to inspire the troops to re-enlist:

“My brave fellows, you have done all I asked you to do, and more than can be reasonably expected; but your country is at stake, your wives, your houses and all that you hold dear. You have worn yourselves out with fatigues and hardships, but we know not how to spare you. If you will consent to stay one month longer, you will render that service to the cause of liberty, and to your country, which you probably can never do under any other circumstances.”

Applying the lessons of this epic innovation and leadership example we can transform our own personal and professional lives. When we face  challenges we can choose to give up and walk away like some of the soldiers of the continental army did. Or we can choose to demonstrate leadership,  innovation and act quickly to overcome the challenge. I understand and recognize this as I have felt this very inspirational human experience on a number of occasions. While no-one wishes for this kind of adversity, there is a confidence in yourself that could not exist without successfully navigating them. Perhaps that is why the difficult lessons we learn from tend to have the greatest impact on our lives.

I hope you have enjoyed this Independence Day tribute on this 234th Birthday of the United States of America.