Visual Lesson in Leadership

I saw this today on Amplify.com and love the message. The real courage resides in the hands of the first follower, not the leader of a movement. Without that first follower the movement never takes off. Brilliant.

Tags: Amplify.com, guerrilla marketing, Joe Hackman, Joesgonesocial, Social Media
Posted in Amplify, Inspiration, Leadership, Lighter Side of Things, Social Media Strategy, Video, community | Comments

Joe’s Content Proliferation Model

I’ve settled in to a content model for social media. After playing with a number of different programs this is the result:

Content Proliferation
Wordpress Blog – articles generated on Word Press. By design this provides an RSS feed.
Twitter Feed – checks the RSS at the Word Press site 1x per hour and pushes new articles to Ping.fm (using API key)
Ping FM – pushes to Facebook Fan Page, Twitter (when it is working) and any number of other channels.

I prefer this model for organizational type websites such as my Rotary Club or my businesses website. I am not using any automation with this particular site as I set status updates through ping.fm with a long list of configured resources.

How does this differ from your model? Was this post helpful?

Tags: Content Proliferation, guerrilla marketing, Ping.fm, screencast, Social Media Marketing, Twitterfeed. Word Press
Posted in Social Media Strategy, Tools, Video | Comments

Twitter Adds Lists!

Tonight Twitter launched a new feature – lists. These lists allow you to combine a number of different twitter feeds to one group and creates a new tier to the url system. I created 2 new lists to test:

@hackmanj/socialmediagurus and @hackmanj/rotariansiknow

These lists are a fast demonstration of how this tool could be used. This is a great idea and will really add a lot of value for Twitter. You could in essence locate every news outlet on Twitter and combine them in one list, this would be a very busy feed. No longer will people have to use sophisticated tools to search for certain kinds of tweets, they can find someone who’s done the work for them already. Way to go Twitter.

Tags: competetive advantage, guerrilla marketing, Guy Kawasaki, Rotarians, Social Media, Tips, Tweets, Twitter
Posted in Social Media Strategy, Twitter | Comments

5 Twitter Tips

Compliments of Guy Kawasaki, if you are on Twitter and interested in Entrepreneurial ventures or Social Media I recommend you follow him. These are 5 excellent Twitter tips. What I found the most compelling is the competitive advantage and guerrilla marketing aspects of the suggestions. I hope you find them interesting:

Five Wickedly Clever Ways to use Twitter

Tags: competetive advantage, Entrepreneurs, guerrilla marketing, Guy Kawasaki, Social Media, Tips, Twitter
Posted in Social Media Strategy, Twitter | Comments