Tonight I interviewed Diane Rayfield of Harp Social on Blogtalkradio. I invited Diane because I wanted to integrate more social media related guests into my podcast. Diane is the founder and CEO of Harp Social where she leads a team of social media, SEO and online marketing professionals to strategize, manage and evolve integrated online marketing for businesses. I met Diane at Amplify.com a social networking site that I have blogged about frequently. I always enjoy talking social media with people like Diane because I learn from them and the energy is upbeat and inspiring. Diane and I really covered a lot of ground during the interview, but her area of expertise is Strategy, Metrics and Inbound Marketing – “Getting Found”. Here are some highlight areas you can expect to learn more about if you listen to the entire episode:

1. Location Based Marketing (Yelp, Foursquare and Gowalla)
2. Monitoring/Metrics (Radian6, Google Alerts, Social Mention and Hootsuite)
3. Amplify.com
4. Facebook Pages
5. Video Marketing (Including Youtube)
6. Social Media Policies
7. LinkedIn (Including Answers, Groups)
8. Search Engine Optimization (SEO)
9. Turning Point Autism Foundation

Listen

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You can follow Diane on Twitter @dianerayfield or visit harpsocial.com to learn more about her company.

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