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Better Public Speaking Podcast

January 26, 2012 By Leave a Comment

Better Public Speaking EpisodeAre you interested in public speaking? Listen as I discuss how to be a better public speaker with featured guest Gini Dietrich of Arment Dietrich and the Spinsucks blog.

Listen

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Summary

In this episode you will learn some actionable tips on how to be a better public speaker.

This episode was live on Blog Talk Radio on 1/26/2012.

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode 

You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Filed Under: Business, Interviews, Podcasts, Public Speaking Tagged With: , , , , , , ,

Fixing our Broken System with Carol Roth [Podcast]

December 21, 2011 By Leave a Comment

I’ve been engaging in more discussions about the issues our country faces and the gridlock in our political system lately. Today a friend and past guest of the Podcast Carol Roth was tweeting something that Gerri Willis from Fox Business Network had asked on Twitter.

“Who’s to blame for Washington gridlock? Rebublicans, Democrats or Both?” -Gerri Willis

This was a hot button issue for me so I quickly responded to Carol to invite her to discuss it on my podcast today.

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Podcast - Our Broken System

Summary

My answer to this question was that we are all to blame. We’re not coming together to work on what we agree on and we’re being manipulated based on interests. Carol had quite a bit of perspective to share on the issue, listen in to learn about how we can simplify this process.

Quotable

“People are blaming the symptoms instead of looking at the disease” – Carol Roth

This episode was live on Blog Talk Radio on 12/21/2011.

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode 

You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Filed Under: Business, Interviews, Podcasts, Politics, Serious Topics Tagged With: , , , , , , , ,

Interview Irene Koehler of Almost Savvy [Podcast]

December 9, 2011 By Leave a Comment

Irene Koehler Interview GraphicOn this weeks podcast I caught up with the San Francisco Bay Area’s own “Almost Savvy” Irene Koehler. Irene has a knack for educating and empowering people to get started using Social Media.

Listen

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Summary

Our discussion while somewhat broad overall was generally focused on:

  • Google+
  • Facebook
  • the bay area tech scene

This episode was live on Blog Talk Radio on 12/7/2011.

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode 

Want to see a full list of past episodes? Check out my Podcast page. You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Filed Under: Blogging, Business, Google +, Interviews, Podcasts, Social Media Strategy, Technology Tagged With: , , , , , ,

The Ins and Outs of Blogging: Episode 3 Developing Content [Podcast]

December 1, 2011 By 1 Comment

Ins and Outs of Blogging LogoThinking about starting a blog? Want to get more out of your current one? Check out episode 3 of 3 “Developing Content” on the ins and outs of blogging with my featured guest Gini Dietrich of Arment Dietrich and the Spinsucks blog.

Listen

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Summary

In this episode you will learn about developing content for your blog and other social networks. One of the key aspects discussed is the importance of creating original content and avoiding the pitfall of providing un-original thoughts and ideas. You may also want to review this article written by Tim Otis, it was mentioned during the podcast.

See also:

Episode 1: “Getting Started”

Episode 2: “Building Community”

This episode was live on Blog Talk Radio on 11/30/2011.

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode 

You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Filed Under: Blogging, Business, Interviews, Podcasts, Social Media Strategy Tagged With: , , , , , , , , ,

What is Content Marketing? [Podcast]

November 28, 2011 By Leave a Comment

Content Marketing Panel Graphic

On the Wednesday before Thanksgiving I connected with a excellent panel to discuss content marketing. The three panelists brought a breadth of knowledge about content marketing:

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Summary

The three experienced content marketers in this panel helped explain what content marketing is. You can also expect to learn about:

  • The importance of compelling content.
  • The importance of being conversational.
  • What branded journalism is and why people use this method.
  • Re-purposing your content.
  • Creative ways to produce content from non-bloggers/writers.

Quotable

“Compelling content is like porn, you know it when you see it.” – Steve Farnesworth

This episode was live on Blog Talk Radio on 11/23/2011.

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode 

You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Filed Under: Blogging, Business, Interviews, Podcasts, Social Media Strategy Tagged With: , , , , , , , ,

Social Media and Search with Sean McGinnis [Podcast]

November 10, 2011 By Leave a Comment

Social Media and Search
On this weeks podcast I had the distinct pleasure of discussing the world of SEO, Search and Social Media with Sean McGinnis of 312 Digital Media. Sean brings together a very unique background to his 10 year+ career in marketing.

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Summary

Sean brought technical knowledge and a practical approach to being found and marketing your brand, website or content while making it easier to be found by the search engines. You can anticipate to learn:

  • basic background on the evolution of SEO (Search Engine Optimization)
  • how some concepts in the legal industry play a role in how Search Engines rank content.
  • what the link economy and link rings are.
  • an introduction to the concept of Author Rank.
  • the value of quality content above all other factors.

Quotable

“A search engine cares about bringing to the user the best possible answer as quickly as possible.” – Sean McGinnis

This episode was live on Blog Talk Radio on 11/9/2011.

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode 

You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Filed Under: Blogging, Business, Interviews, Podcasts, SEO, Social Media Strategy, Technology Tagged With: , , , , , ,

Internet Radio Mashup Episode 2 [Podcast]

November 3, 2011 By Leave a Comment

Internet Radio Mashup LogoThree great guests joined me  for the second Internet Radio Mashup episode on my Blog Talk Radio program:

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Summary

The interactions between the panelists provided for a very enjoyable discussion. Vacations, books, leadership and vocations were among the main discoveries.

Quotable

“I have a passion around helping people see how powerful they are.” – Erna Grasz

This episode was live on Blog Talk Radio on 11/2/2011.

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode 

You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Filed Under: Business, Interviews, Leadership, Podcasts Tagged With: , , , , , , , , , , ,

Is the Rise of Word Press Killing off Jobs?

November 1, 2011 By 18 Comments

Is Word Press killing of jobs? That’s what a new connection of mine on Twitter suggested to me just last week:

Wordpress Kills JobsThe minute I read Monica’s Tweet, the wheels in my head started spinning. One of them was wondering if it was true, and the second was what can (or should) be done about it. Before we go there, I learned that Monica’s opinion is an informed one, she started writing about WordPress in 2009, about the same time I started working with it (we share that too, she’s done WordPress web development too).

Is it True the WordPress is Killing Jobs?

This would be hard to prove, because during the rise of WordPress there was a corresponding fall in the economy that appears to be unrelated. WordPress does make web development and website maintenance easier and more available to more people to both develop and maintain with less technical skills however. Almost anyone can setup and maintain a WordPress based website. One thing is certain it’s still progress and it must be creating opportunities elsewhere. WordPress actually got me excited about web development after a very long hiatus.

What should we do about it?

It’s never fun to end up on the disrupted end of disruptive technology but the fact remains that innovation and value are important qualities in any business. If people are losing jobs from the rise of Word Press, they probably have some marketable skills that can be re-purposed. Web development takes a mix of creativity, technical and business skills, and there is always room for people with these skills. The challenge might have more to do with the discomfort of the disruption and the change that might be involved.

Do you think WordPress is really putting web firms out of business?

Filed Under: Business, Twitter, Wordpress Tagged With: , , , ,

The Ins and Outs of Blogging: Episode 2 Building Community [Podcast]

October 27, 2011 By Leave a Comment

Ins and Outs of Blogging LogoThinking about starting a blog? Want to get more out of your current one? Check out episode 2 of 3 “Building Community” on the ins and outs of blogging with my featured guest Gini Dietrich of Arment Dietrich and the Spinsucks blog.

Listen

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Summary

This episode helps you evaluate the value of a community for your blogging objectives and provides you with some guidance on how to do it effectively if you do determine it’s important for your mission. You may also want to read this Resource of the Day feature by my friend and past guest @Tinu who honored us by doing a great review of this episode. You might also want to check out Episode 1, “Getting Started“.

This episode was live on Blog Talk Radio on 10/26/2011.

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode 

You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Filed Under: Blogging, Business, Interviews, Podcasts, Social Media Strategy Tagged With: , , , , , , ,

Yelp Doesn’t Understand Your Small Business

October 25, 2011 By Leave a Comment

understanding my businessI received an Email this week from Yelp reminding me that they do not understand my business. The first thing in bold red header images I read was:

Don't ask your customers for Yelp reviews.

What Yelp continues to fail to understand is that many small businesses and self employed professionals don’t have a massive amount of customers. To put it bluntly if we did not ask our customers to review us, there probably wouldn’t be any reviews and we think that is a shame because we’ve worked hard to build up our reputation. The message went on to talk about one of the more frustrating aspects of Yelp:

Another reason to avoid asking for reviews: solicited reviews may get filtered, and that will drive you crazy.

This is Yelps story and they are sticking to it. Every time I’ve gotten a call from their sales reps I complain about the fact that the limited reviews from legitimate customers that I have received over the years ALWAYS seem to get filtered. So unless you fall under a couple of key criteria:

  1. Pay to play (advertise on Yelp)
  2. Drive a lot of traffic to their site (read: have a lot of customers, are more Business to Consumer Oriented)
  3. Get reviewed by people contributing frequently to Yelp (their reviews don’t seem to get pulled)

It is easy to conclude that Yelp does not really want you. I think the real answer is to focus on Yahoo Local, Google Places and LinkedIn recommendations. At least none of them are calling me asking for money, yanking legitimate reviews or otherwise gaming me to try to get me to do things “their way”.

Rocky Past

Yelp has a bit of a rocky past, a lot of business owners have felt extorted by the tactics Yelp has used to try to encourage advertising. I know I get a bad feeling every time they solicit me. I bring up the issue of the positive reviews being removed and they do their dance then call me back again in a few months. The whole thing seems like a classroom full of kindergartners in charge of a candy store.

What do you think? Have you experienced similar frustrations with Yelp?

This article originally appeared as a guest post on Danny Brown’s blog.

Filed Under: Business, New Media, News, Public Relations Tagged With: , , , ,
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