Who’s Controlling Your Brand Message?

If you think you control your brand message, you may want to evaluate recent data from 360i that claims 77% of the listings on popular networks are controlled by a source outside the company. One interpretation of this outcome is that the consumer is still the king, perhaps more so. If this topic interests you check-out the complete article @Mashable.

Tags: 360i, Brand, consumer, Mashable, Social Media, Social Media Marketing
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