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Interview Irene Koehler of Almost Savvy [Podcast]

December 9, 2011 By Leave a Comment

Irene Koehler Interview GraphicOn this weeks podcast I caught up with the San Francisco Bay Area’s own “Almost Savvy” Irene Koehler. Irene has a knack for educating and empowering people to get started using Social Media.

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Summary

Our discussion while somewhat broad overall was generally focused on:

  • Google+
  • Facebook
  • the bay area tech scene

This episode was live on Blog Talk Radio on 12/7/2011.

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Want to see a full list of past episodes? Check out my Podcast page. You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Filed Under: Blogging, Business, Google +, Interviews, Podcasts, Social Media Strategy, Technology Tagged With: , , , , , ,

The Ins and Outs of Blogging: Episode 3 Developing Content [Podcast]

December 1, 2011 By 1 Comment

Ins and Outs of Blogging LogoThinking about starting a blog? Want to get more out of your current one? Check out episode 3 of 3 “Developing Content” on the ins and outs of blogging with my featured guest Gini Dietrich of Arment Dietrich and the Spinsucks blog.

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Summary

In this episode you will learn about developing content for your blog and other social networks. One of the key aspects discussed is the importance of creating original content and avoiding the pitfall of providing un-original thoughts and ideas. You may also want to review this article written by Tim Otis, it was mentioned during the podcast.

See also:

Episode 1: “Getting Started”

Episode 2: “Building Community”

This episode was live on Blog Talk Radio on 11/30/2011.

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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Filed Under: Blogging, Business, Interviews, Podcasts, Social Media Strategy Tagged With: , , , , , , , , ,

What is Content Marketing? [Podcast]

November 28, 2011 By Leave a Comment

Content Marketing Panel Graphic

On the Wednesday before Thanksgiving I connected with a excellent panel to discuss content marketing. The three panelists brought a breadth of knowledge about content marketing:

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Summary

The three experienced content marketers in this panel helped explain what content marketing is. You can also expect to learn about:

  • The importance of compelling content.
  • The importance of being conversational.
  • What branded journalism is and why people use this method.
  • Re-purposing your content.
  • Creative ways to produce content from non-bloggers/writers.

Quotable

“Compelling content is like porn, you know it when you see it.” – Steve Farnesworth

This episode was live on Blog Talk Radio on 11/23/2011.

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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Filed Under: Blogging, Business, Interviews, Podcasts, Social Media Strategy Tagged With: , , , , , , , ,

Social Media and Search with Sean McGinnis [Podcast]

November 10, 2011 By Leave a Comment

Social Media and Search
On this weeks podcast I had the distinct pleasure of discussing the world of SEO, Search and Social Media with Sean McGinnis of 312 Digital Media. Sean brings together a very unique background to his 10 year+ career in marketing.

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Summary

Sean brought technical knowledge and a practical approach to being found and marketing your brand, website or content while making it easier to be found by the search engines. You can anticipate to learn:

  • basic background on the evolution of SEO (Search Engine Optimization)
  • how some concepts in the legal industry play a role in how Search Engines rank content.
  • what the link economy and link rings are.
  • an introduction to the concept of Author Rank.
  • the value of quality content above all other factors.

Quotable

“A search engine cares about bringing to the user the best possible answer as quickly as possible.” – Sean McGinnis

This episode was live on Blog Talk Radio on 11/9/2011.

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode 

You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Filed Under: Blogging, Business, Interviews, Podcasts, SEO, Social Media Strategy, Technology Tagged With: , , , , , ,

The Ins and Outs of Blogging: Episode 2 Building Community [Podcast]

October 27, 2011 By Leave a Comment

Ins and Outs of Blogging LogoThinking about starting a blog? Want to get more out of your current one? Check out episode 2 of 3 “Building Community” on the ins and outs of blogging with my featured guest Gini Dietrich of Arment Dietrich and the Spinsucks blog.

Listen

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Summary

This episode helps you evaluate the value of a community for your blogging objectives and provides you with some guidance on how to do it effectively if you do determine it’s important for your mission. You may also want to read this Resource of the Day feature by my friend and past guest @Tinu who honored us by doing a great review of this episode. You might also want to check out Episode 1, “Getting Started“.

This episode was live on Blog Talk Radio on 10/26/2011.

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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Filed Under: Blogging, Business, Interviews, Podcasts, Social Media Strategy Tagged With: , , , , , , ,

The ins and outs of Blogging Episode 1 [Podcast]

September 30, 2011 By 5 Comments

Young BloggerThinking about starting a blog? Check out episode 1 of 3 “Getting Started” on the ins and outs of blogging with my featured guest Gini Dietrich of Arment Dietrich and the Spinsucks blog.

Listen

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Summary

This episode takes you from “I am interested in blogging” to “I am blogging” with some excellent tips to save you time and get you started on the right foot.

This episode was live on Blog Talk Radio on 9/28/2011.

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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Filed Under: Blogging, Business, Interviews, Podcasts, Social Media Strategy Tagged With: , , , , , ,

Internet Radio Mashup Episode 1

September 9, 2011 By Leave a Comment

Internet Radio Mashup LogoI pulled together 3 great guests for the inaugeral Internet Radio Mashup episode on my Blog Talk Radio program:

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Summary

Our discussions covered a lot of territory from where we all were on 9/11 to movies and entertainment. We even had a little help the other panelists session near the end of the episode.

Quotable

“Just because somebody is your boss doesn’t mean they are a leader. You want to make sure that you learn what a real leader is.” – Rachael Seda

This episode was live on Blog Talk Radio on 8/31/2011.

Browser or RSS Reader doesn’t support flash? Download/Listen to this episode 

You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Filed Under: Blogging, Business, Interviews, Podcasts, Social Media Strategy Tagged With: , , , , ,

Insiders view of the SOBCON Conference (Podcast)

August 18, 2011 By 2 Comments

SOBCON 2011 PosterLooking for a great conference to attend? Sign up for the next SOBCON (Successful Online Business) make some great new friends, learn, have fun and enjoy a unique experience.

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Summary

After grappling with how to best describe the SOBCON conference to friends I was encouraging to attend I did what anyone who enjoys a good conversation among friends would do. I planned a SOBCON panel on Blog Talk Radio. After reaching out to some of the people I met at SOBCON 2011 in Chicago I found some great panelists that were ready to join me. Panelists Amber Cleveland, Nacie Carson and Shashi Bellamkonda kicked off the conversation. Nacie and Amber had both been volunteers so they had some nice insights from an insiders perspective. Shashi has participated as a sponsor and panelist and we all had been participants. That is perhaps one of the coolest things about SOBCON, the presenters are integrated into the breakout sessions and participate in the conference. We were fortunate to also be joined by Liz Strauss and Marla Schulman both dialing in to surprise us. The chat was packed with some of our good friends including Angela Maiers and Andrew Marshall and others were listening in and chatting with us via Twitter.

Quotable

“Sobcon is more of a retreat than a conference.” – Amber Cleveland

Sign Up

You can sign up here w/ the coupon sobchat200 for SOBCON Northwest (That code is for a limited time only, NOT a sponsored/affiliate link nor was I paid or compensated in any way to do this piece, I did it because I Love SOBCON and the people involved.)

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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Image credit ShashiBellamkonda via Creative Commons.

Filed Under: Blogging, Business, Interviews, Podcasts, Social Media Strategy Tagged With: , , , , , , , ,

5 things bloggers should know about Polarizing Blog Posts

August 15, 2011 By 10 Comments

Winston Churchill

You have enemies? Good. That means you’ve stood up for something, sometime in your life. ~Winston Churchill

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Summary

I planned a debate with Gini Dietrich and Danny Brown over polarizing blog posts and online enemies. While researching the episode I realized I agreed with Gini and Danny more than I had realized. I am sure one day I will get the opportunity to debate with them about something. In the discussion we addressed the concept of online enemies but more specifically how both guests as bloggers and netizens really feel about these issues. Both guests are very passionate and well intended, they did have different approaches but there were a few great take aways:

  1. Don’t be afraid to challenge ideas.
  2. Focus on the ideas you dislike not the purveyors of the ideas.
  3. Be willing to learn from discourse and change.
  4. It’s a good practice to notify those whose ideas your are challenging.
  5. It can really be a challenge to keep post comments “on the rails” (on topic) when challenging ideas. (Proceed with caution)

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Filed Under: Blogging, Business, Interviews, Podcasts, Social Media Strategy Tagged With: , , , , , ,

Tools for Social Media 10 Minute Presentation

March 8, 2011 By Leave a Comment

I was asked to give some tips in ten minutes to my Rotary Club on how to use Social Media more effectively. The average member might access Facebook casually and has limited time for Social Media involvement. After looking at their situation I came up with this presentation and delivered it this morning. It is a quick read but the suggestions I made could easily be applied to any business or cause.

Tools for social media
View more presentations from hackmanj.
Filed Under: Blogging, Community, Facebook, Productivity Tagged With: , , , , ,
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