On a Porch with Ken Mueller [Podcast]

On a Porch With Ken Mueller Episode LogoThis week I was joined by Ken Mueller, founder and proprieter of Inkling Media, a business that is often associated with his porch in Lancaster, Pensylvania.

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Summary

Ken shared his perspective on social media marketing as it pertains to his typical clients – nonprofits and small businesses. His unique insights will be useful for companies looking to take the plunge in Social Media.

This episode was live on Blog Talk Radio on 3/28/2012.

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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Interview Irene Koehler of Almost Savvy [Podcast]

Irene Koehler Interview GraphicOn this weeks podcast I caught up with the San Francisco Bay Area’s own “Almost SavvyIrene Koehler. Irene has a knack for educating and empowering people to get started using Social Media.

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Summary

Our discussion while somewhat broad overall was generally focused on:

  • Google+
  • Facebook
  • the bay area tech scene

This episode was live on Blog Talk Radio on 12/7/2011.

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Want to see a full list of past episodes? Check out my Podcast page. You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

The Ins and Outs of Blogging: Episode 3 Developing Content [Podcast]

Ins and Outs of Blogging LogoThinking about starting a blog? Want to get more out of your current one? Check out episode 3 of 3 “Developing Content” on the ins and outs of blogging with my featured guest Gini Dietrich of Arment Dietrich and the Spinsucks blog.

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Summary

In this episode you will learn about developing content for your blog and other social networks. One of the key aspects discussed is the importance of creating original content and avoiding the pitfall of providing un-original thoughts and ideas. You may also want to review this article written by Tim Otis, it was mentioned during the podcast.

See also:

Episode 1: “Getting Started

Episode 2: “Building Community”

This episode was live on Blog Talk Radio on 11/30/2011.

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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

What is Content Marketing? [Podcast]

Content Marketing Panel Graphic

On the Wednesday before Thanksgiving I connected with a excellent panel to discuss content marketing. The three panelists brought a breadth of knowledge about content marketing:

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Summary

The three experienced content marketers in this panel helped explain what content marketing is. You can also expect to learn about:

  • The importance of compelling content.
  • The importance of being conversational.
  • What branded journalism is and why people use this method.
  • Re-purposing your content.
  • Creative ways to produce content from non-bloggers/writers.

Quotable

“Compelling content is like porn, you know it when you see it.” – Steve Farnesworth

This episode was live on Blog Talk Radio on 11/23/2011.

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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Glass brings a Community Layer to the Internet [Video]

Glass Conversation with Danny Brown

A Glass Conversation

Earlier this week I received an invite from Danny Brown to join him on Glass. Being perpetually curious about tech and web applications I headed over and signed up. The last few days the application has really piqued my interest because it creates a new community layer over the internet unlike anything that has been available previously. It achieves this by combining side-wiki like features with a virtual social network. It also allows comments and conversations to occur on any website but privately with the connections of your choice or publicly with any Glass users. It caps all that off with a community streaming function bringing your Glass, Facebook and Twitter content that contain links into one place.

Reasons Glass is usefull

  • Transcends the boundaries of social networks and websites
  • Allows private or public conversations about any site or page
  • Creates a community stream of your Glass, Facebook and Twitter
  • Potential to integrate any social network, blog comment systems
  • Enables you to share any website or page via Twitter, Facebook and Email

How about a video?

This video that takes a tour of the features and describes in more detail what you can do with Glass and why it may be a helpful tool for you.

Don’t see the video? Try this link instead.

Social Media and Search with Sean McGinnis [Podcast]

Social Media and Search
On this weeks podcast I had the distinct pleasure of discussing the world of SEO, Search and Social Media with Sean McGinnis of 312 Digital Media. Sean brings together a very unique background to his 10 year+ career in marketing.

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Summary

Sean brought technical knowledge and a practical approach to being found and marketing your brand, website or content while making it easier to be found by the search engines. You can anticipate to learn:

  • basic background on the evolution of SEO (Search Engine Optimization)
  • how some concepts in the legal industry play a role in how Search Engines rank content.
  • what the link economy and link rings are.
  • an introduction to the concept of Author Rank.
  • the value of quality content above all other factors.

Quotable

“A search engine cares about bringing to the user the best possible answer as quickly as possible.” – Sean McGinnis

This episode was live on Blog Talk Radio on 11/9/2011.

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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

The Ins and Outs of Blogging: Episode 2 Building Community [Podcast]

Ins and Outs of Blogging LogoThinking about starting a blog? Want to get more out of your current one? Check out episode 2 of 3 “Building Community” on the ins and outs of blogging with my featured guest Gini Dietrich of Arment Dietrich and the Spinsucks blog.

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Summary

This episode helps you evaluate the value of a community for your blogging objectives and provides you with some guidance on how to do it effectively if you do determine it’s important for your mission. You may also want to read this Resource of the Day feature by my friend and past guest @Tinu who honored us by doing a great review of this episode. You might also want to check out Episode 1, “Getting Started“.

This episode was live on Blog Talk Radio on 10/26/2011.

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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

The ins and outs of Blogging Episode 1 [Podcast]

Young BloggerThinking about starting a blog? Check out episode 1 of 3 “Getting Started” on the ins and outs of blogging with my featured guest Gini Dietrich of Arment Dietrich and the Spinsucks blog.

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Summary

This episode takes you from “I am interested in blogging” to “I am blogging” with some excellent tips to save you time and get you started on the right foot.

This episode was live on Blog Talk Radio on 9/28/2011.

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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Get more out of LinkedIn [Podcast]

LinkedIn CloudLearn how to get more out of LinkedIn through a panel of power users:

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Summary

Our panelists discussed using LinkedIn for recruiting, building a professional network, highlighting your expertise and a number of other valuable aspects of the 2nd most popular Social Network.

Quotable

“I’ve always thought of LinkedIn as the sleeper social network.” – Lisa Gerber

This episode was live on Blog Talk Radio on 9/12/2011.

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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.

Internet Radio Mashup Episode 1

Internet Radio Mashup LogoI pulled together 3 great guests for the inaugeral Internet Radio Mashup episode on my Blog Talk Radio program:

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Summary

Our discussions covered a lot of territory from where we all were on 9/11 to movies and entertainment. We even had a little help the other panelists session near the end of the episode.

Quotable

“Just because somebody is your boss doesn’t mean they are a leader. You want to make sure that you learn what a real leader is.” – Rachael Seda

This episode was live on Blog Talk Radio on 8/31/2011.

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You can also signup to be notified when I have new Podcasts scheduled by clicking the “follow” button for my show on Blog Talk Radio.